As our client at Chevrolet Europe planned a feature article about summer holiday road trips as a way to showcase the Captiva family car, they turned to Image Engineers for photographs. The client wanted a series of editorial-style photographs to highlight key messages in the article. One sunny day, one well-polished Captiva, three lively children, loads of travel gear and the scene was set. The photo shoot was a success, providing the client with a selection of photos that reinforced the article on fun and safe summer travels.

The client distributed the resulting collection of photos with the feature article to selected automotive trade and consumer press across Europe, scoring extensive coverage right away. For example, two multi-page spreads shown here demonstrate how photos enhanced the article and expanded the space dedicated to coverage of our client's story.

When we introduced our Images Matter blog, we wrote about the value of photos in securing editorial coverage for your business stories. At a time when communications budgets are tight, this Captiva case study shows that an interesting story with compelling visuals is a cost-effective means to gain valuable press that attracts and informs customers.

(To download PDFs of complete features, click here: Portugal / Bulgaria.)